Content Marketing Strategy

Helping you build a content marketing strategy that you can use, scale, and get real results.

This course will help you:

  • Understand the role and value content marketing has in your overall marketing ecosystem
  • Evaluate the different goals content marketing can help you achieve and identify the content goal that makes the most sense for your company
  • Conduct a content audit to uncover gaps in your current strategy
  • Create a process for managing and implementing future content topics and deliverables, including an editorial calendar and a distribution plan
  • Identify benchmarks and metrics to evaluate the success of current and future content marketing initiatives

This course is for:

  • Marketers and business leaders who are new to content marketing and want to better understand the basics so they can apply it to their marketing strategy
  • Marketers who understand content marketing but need a road map to apply the more tactical elements, such as setting goals, establishing processes, and tracking metrics
  • Marketers and business leaders who want to learn Influence & Co.'s method of using content marketing to grow brand awareness, thought leadership, lead generation, and SEO


Your Instructor


Intero Digital
Intero Digital

Intero Digital is an agile and forward-thinking digital marketing solutions provider that’s dedicated to helping businesses reach their full potential. With a passion for innovation and an expert team of highly skilled professionals, we offer a comprehensive range of 15+ services, including SEO, SEM, content and PR, social media, video, influencer marketing, web design and development, and more. Our commitment to delivering exceptional results and personalized solutions — coupled with our industry-leading proprietary technology — has earned us a reputation as a trusted partner for companies of all sizes.


Course Curriculum


  Introduction
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  Section 1: Introduction to Content Marketing
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  Section 2: Understanding Your Content Strategy Goals
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  Section 3: Internal & External Research
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  Section 4: Content Marketing Assessment & Knowledge Bank
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  Section 5: Team Roles and Responsibilities
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  Section 6: Types of Content and Creating a Distribution Plan
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  Section 7: Creating An Editorial Calendar
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  Section 8: Identifying Benchmarks and KPIs for Measuring Success
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  Section 9: Setting Expectations for Scale
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  Thank you (and more resources)
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"It was extremely well-organized and informative without being overwhelming. The benchmarks section with how to measure progress of a marketing strategy over time was the part that I found most helpful."

Jeanette, Content Manager

"Well balanced course, full of information. My biggest takeaway was all the different stages of the planning process."

Mat, Communications Manager

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. New registrations may close, but once you purchase the course, you have access to it for as long as you want.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 7 days and we will give you a full refund.

Get started now!