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Blogging and Gated Content: How to Build a Content Foundation
Introduction
Learning Objectives and Expectations
Introducing Your Guides
Terms and Definitions
Blogging and Gated Content
Getting Started With Blogging
10 Steps to Launch and Grow Your Company Blog
Pillar Blog Posts and Topic Clusters
Creating Blog Guidelines
The Power of Gated Content
Section Quiz
Distributing Your Content Through Email and Social Media
Including Email Drip Campaigns in Your Content Strategy
Including Email Newsletters in Your Content Strategy
Social Media Is Vital to Your Content Marketing Strategy
Using Social Media to Share Your Content
LinkedIn and Medium: Owned but Off-Site Content (1:24)
Section Quiz
Assignment: Outline a Pillar Post
Thank You (and More Resources)
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