Blogging and Gated Content: How to Build a Content Foundation

Helping you build a foundation for your content strategy by establishing your voice and creating content to share with leads.

This course is a focused module of the Content Marketing Strategy Course. The Blogging and Gated Content Module helps you build a foundation for your content strategy by establishing your voice and process as well as create pieces to link to as part of your sales and nurturing strategy. The module closes with tips on incorporating email into your strategy to promote the owned content you create.

Before enrolling in this module, we recommend you have a solid understanding of your content marketing goals, audience, messaging, and the conversations already happening in your industry.

Learning Objectives & Expectations

  • Understand the role blogging plays in your content strategy
  • Recognize the value of gated content in developing leads and building authority
  • Identify ways to share your content once it’s on your site

Your Instructor

Intero Digital
Intero Digital

Intero Digital is an agile and forward-thinking digital marketing solutions provider that’s dedicated to helping businesses reach their full potential. With a passion for innovation and an expert team of highly skilled professionals, we offer a comprehensive range of 15+ services, including SEO, SEM, content and PR, social media, video, influencer marketing, web design and development, and more. Our commitment to delivering exceptional results and personalized solutions — coupled with our industry-leading proprietary technology — has earned us a reputation as a trusted partner for companies of all sizes.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. New registrations may close, but once you purchase the course, you have access to it for as long as you want.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 7 days and we will give you a full refund.

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