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Content and Your Sales Funnel: Creating a Process for Content Creation
Introduction
Learning Objectives and Expectations
Introducing Your Guides
Terms and Definitions
Content and Your Sales Funnel and Nurturing Cycle
Analysis of Your Buyer's Journey and Conversion Funnel
Having Diverse Content Types in Your Strategy
How Different Content Types Work in the Content Funnel
The Benefits of Repurposing Content
Creating an Editorial Calendar
What Is an Editorial Calendar, and Why Does Your Content Strategy Need One?
Setting Up an Editorial Calendar
Building Content Around an Industry Event
Creating a Process for Inspiration
Mapping Out an Editorial Calendar That Can Scale
How to Use a Single Topic Idea to Fill Multiple Slots in Your Editorial Calendar
Creating a Workflow and Approval Process
Quiz
Content and Your Sales Funnel Assignment
Thank You (and More Resources)
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Setting Up an Editorial Calendar
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