Content and Your Sales Funnel: Creating a Process for Content Creation
Helping you understand the role content plays in your larger sales and nurturing cycle
This course is a focused module of the Content Marketing Strategy Course. The Content & Your Sales Funnel Module helps you understand the role content plays in your larger sales and nurturing cycle and how to create a process for consistent content creation that meets your goals. The module ends by guiding you through creating an editorial calendar and content map.
Before enrolling in this module, we recommend you have a solid understanding of your content marketing goals, audience, messaging, and the conversations already happening in your industry.
Your Instructor
Intero Digital is an agile and forward-thinking digital marketing solutions provider that’s dedicated to helping businesses reach their full potential. With a passion for innovation and an expert team of highly skilled professionals, we offer a comprehensive range of 15+ services, including SEO, SEM, content and PR, social media, video, influencer marketing, web design and development, and more. Our commitment to delivering exceptional results and personalized solutions — coupled with our industry-leading proprietary technology — has earned us a reputation as a trusted partner for companies of all sizes.
Course Curriculum
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StartWhat Is an Editorial Calendar, and Why Does Your Content Strategy Need One?
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StartSetting Up an Editorial Calendar
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StartBuilding Content Around an Industry Event
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StartCreating a Process for Inspiration
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StartMapping Out an Editorial Calendar That Can Scale
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StartHow to Use a Single Topic Idea to Fill Multiple Slots in Your Editorial Calendar
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StartCreating a Workflow and Approval Process
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StartQuiz
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StartContent and Your Sales Funnel Assignment